81K+ impressions in 24 hours
71K people reached
2.7K+ likes
Category:
Brand
Client:
Rockshot developed the concept of a giant CGI hot-air balloon floating above Dublin’s River Liffey. Recognisable landmarks, live actors and realistic post-production blurred the line between real and fake, creating curiosity and conversation. CGI, compositing, colour, sound design and platform-specific edits transformed the idea into content built for shares, comments and repeat viewing.
Duration:
Launch Doritos Extra Flamin’ Hot with social content capable of immediately disrupting attention.
Location:
The campaign generated 81,019 impressions, 70,980 reach, 2,712 likes, 40 comments and 79 saves within its first 24 hours.
